SEO Executive – Swindon

The role of the SEO Executive is to define the agencies and their clients SEO Campaign Strategy; to manage the communication & execution, end to end, across all phases of the campaign lifecycle; to nurture & manage existing clients, increase adoption, revenue and retention; whilst providing a superior customer experience.

Main duties include, but not limited to:

• Effectively manage multiple clients & their campaigns to deliver results against the clients goals & objectives
• Create strategy, analyse performance, review plans, make suggestions/recommendations & implement tasks/actions
• Create, review and modify SEO strategy based on performance
• Undertake analysis of data for reporting purposes
• Detailed reports on campaign performance
• Making recommendations to clients on improving their SEO plan/strategy
• Making recommendations to internal teams on how to maximise campaign performance
• Execute architecture, content & backlink audits – discussing with internal & offshore teams & clients
• Managing the outsource team to deliver the tasks & activity needed to deliver the against the clients goals & objectives
• Working directly with clients & colleagues in planning and implementing SEO campaigns & supporting wider digital marketing strategies
• Investigating any traffic or lead drops and proposing projects to improve the website
• Accurate representation of your client’s interests in the business
• Research & implement new SEO ideas, initiatives and best practices
• Regularly perform thorough keywords research to identify new opportunities for
• Using research skills to find background information to prepare for briefs/pitches/presentations
• Attend meetings with clients to maintain relationships and show you are dedicated to helping them
• Update internal business software (Basecamp, Hubspot) in regard to workload updates, priorities, queries and recording client communication
• Prioritise workload to deliver KPI’s and objectives as required
• Suggest improvements for process and productivity efficiencies
• Carry out any tasks or additional duties as required/commensurate with the role

Key skills & behaviours include, but not limited to:

• Lives & breathes SEO, link building & digital marketing
• Excellent understanding of SEO content, creation, outreach/link building & keyword research
• Technical thinker who enjoys keeping up with Google’s ever-changing algorithm
• Details obsessed with strong numerical & analytical skills
• Experience in managing, advising & consulting multiple clients and working to tight deadlines
• Ability to explain complex data/process/ideas/strategies in simplified terms at all customer levels
• Ability to analyse and report data using the findings to adjust strategy – this includes large amounts of data in Excel & Google sheets
• Measure the success of a campaign & evaluate a client’s ROI via monthly reports, data to highlight key trends/issues in their SEO, actions needed/taken
• Create & conduct extensive Audits on client, & prospective clients, website covering all key areas of SEO including keyword density & relevance
• Ability to deliver results to a target ROI
• Thorough knowledge of Google Analytics, Search Console, Google Data Studio & associated SEO tools such as SEM Rush, Screamingfrog, Majestic etc
• CMS experience such as WordPress, Joomla etc
• Natural at building relationships with clients
• Fantastic written & verbal communication skills
• Good organisational & project management skills
• Continual learning and development to stay up to date on digital marketing trends
• Knowledge of Google Adwords is preferred
• Ability to copy-write for online content & landing pages is preferred

Benefits include:

• Flexible Working Options
• 3 extra days holiday at Christmas
• Your birthday as a holiday (or the nearest Friday/Monday)
• 3pm finishes every Friday in July, August & September
• Enhanced family leave
• Flexible Working options
• Career development plans (if you want one!)
• Personalised training plans – a range of on the job, professional & external training
• Social events & celebration days
• Paid volunteering/charity days
• Quarterly Company Update Days
• Summer and Christmas Events