Strategic Planner – Bristol

Vacancies Salary

£40,000 - £50,000

Vacancies Location


The company: Injecting a dose of creativity into healthcare communications If you like to make things better, you’ve come to the right place. Our client is a proudly independent, agile Med Comms and Advertising agency dedicated to bringing much-needed creativity to healthcare marketing. They believe data and stats have their place, but if you truly want to change hearts and minds you need to move people; make them feel something.
The agency’s strategic and creative thinking has the power to do this. They invest time in creating the truly contagious – ideas rooted in empathy and truth, made to motivate and simple in thought, no matter how complex the science. It’s their cause.

Job purpose: Own, lead and deliver great communication strategies for their clients and the business. Great strategies are ones which inspire belief through their thoroughness, simplicity of thought and clarity of direction.

Job accountabilities:
• Own the strategic and planning phases of all projects.
– Strategy includes business, brand and marketing strategies.
– Planning means communications / activation planning.
• Prepare, lead and run workshops.
• Prepare and lead key (creative) briefs.
• Provide clear direction to creative teams, enabling highly effective, strategically sound and on-brief outputs.
• Oversee insight and evaluation phases.
• Present strategy with passion, persuasion and clarity.
• Continuously improve the agency planning capability.
• Drive the internal upskilling of account and planning teams.
• Help raise the agency profile.
• Positively contribute to the culture of the agency and help grow their employee value proposition.

Measures for the role:
• Client satisfaction on strategic thinking (measured via client survey).
• Strategy / Planning fee income as % of total fee income.
• Existing client growth rate.
• Client revenue.
• Occasional travel is required.
• Usual place of work is Bristol.
• Client requirements and their locations mean working hours vary week to week within the norms of what is expected working within a marketing agency

Experience: Essential;
Considerable experience in:
• Consumer health / wellbeing
• Brand and marketing strategy
• Communications planning
• Working in an advertising and/or marketing agency (comms and digital. PR and media backgrounds
are less suited to this role)
• Collaborating with / presenting to senior client stakeholders
• Workshop planning and facilitation
• Insight creation methodologies and research management
• Campaign / communications evaluation methodologies and research management.
• Business strategy
• Medical device marketing
• Pharmaceutical marketing

Skills; Essential
• Analytical mind, able to select and filter salient information
• Briefing insight work (to third parties)
• Briefing evaluation work (to third parties)
• Proposal writing and reviewing
• Creative brief writing, briefing agency projects
• Writing, reviewing and coaching teams to produce persuasive proposals
• Strong persuasive presentation skills
• Presentation writing and delivery – including leading cross-functional teams in their preparation
• Word, PowerPoint, excel and other standard office product literate
• Pitching with high levels of success
• Guest / public speaking

Competencies/behaviours: Essential;
Passion for:
• Insight generation
• Strategic thinking
• Human behaviour, behaviour changeand influence
• Health, technology and innovation
• Expert in digital and marketing channels and strategies
• Naturally inquisitive
• Coaching and developing people
• Energetic
• Goal and solution orientated
• Relationship builder
• High attention to detail
• Results focussed
• Excellent written, verbal and non-verbal communication
• Capable delegator
• Digitally savvy
• Always learning – skills, industryand client knowledge, presentation and people management techniques etc.
• Guest / public speaking
• Happy networking
• Growing and developing clients / business
• Commercially savvy
• Able to operate as a client partner / consultative sell

• Marketing or Science degree

Other: Essential;
• Excited to travel within UK and Europe
• Happy with occasional overnight stays
• Driving license, happy to drive
• Happy to fly


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